Salesforce Database Integration

Sync Salesforce With Your Database. In Both Directions.

Sesame Software connects Salesforce to any database with no-code bidirectional sync and automatic schema alignment. When Salesforce isn't the only system of record, both sides stay current — up and running in under an hour.

One-way sync isn't always enough. If an ERP, a legacy system, or another team updates records that Salesforce also needs to see, a one-way replica falls out of date the moment that update happens outside Salesforce.

✓ Bidirectional Sync ✓ No Code Setup ✓ Automatic Schema Alignment ✓ Salesforce & Pardot
30+
Years Enterprise Experience
15
Patents
<1 hr
Typical Setup Time

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15 Patents

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What Bidirectional Actually Means

A Record Can Start in Either System.

One-way replication is simpler, and it's the right choice when Salesforce is always the source of truth. Bidirectional sync is for the case where it isn't — when another system is allowed to create or update the same records.

Your Database

SQL Server, Oracle, PostgreSQL, or another system of record your team already updates directly.

⇄
Sesame Software

Salesforce

CRM and Pardot records, kept current with changes made on the database side.

Before you turn on bidirectional sync for a field: decide which system wins when both update the same record close together. Ask any vendor, including us, exactly how that's detected and resolved, and ask to see it demonstrated — not just described — before you rely on it for fields both systems actively write to.

What You Get

Everything You Need for Salesforce Database Integration

One platform to connect, sync, and manage your Salesforce data with any database — without writing a single line of code.

Bidirectional Sync

Push and pull records between your database and Salesforce on the schedule you set — no custom scripts, no brittle point-to-point API connections to maintain.

Automatic Schema Alignment

When a field or object changes in Salesforce, the target schema updates to match automatically — no manual mapping, no maintenance window.

Effortless Data Extraction

Extract data from downstream databases with point-and-click simplicity. Make Salesforce data instantly accessible to your BI tools, analytics platforms, and operational teams.

No Fixed Schema Required

No strict field-naming convention or table structure required on the database side. Let Sesame Software map it automatically, or configure it by hand where you need specific control.

Job Scheduling

Schedule data retrieval, formatting, and transmission within a unified application — with built-in error detection and resolution, on your timeline.

Salesforce & Pardot Ready

Native support for both Salesforce CRM and Pardot marketing automation. One integration platform for your entire Salesforce ecosystem — no separate connectors needed.

How It Works

Up and Running in Under an Hour

No dev resources. No weeks of implementation. Three steps to a fully integrated Salesforce database environment.

01

Connect Your Systems

Point Sesame Software at your Salesforce org and target database. Our Integration Builder auto-discovers your schema and objects — no data mapping required.

02

Configure Your Sync

Choose bidirectional or one-way sync, set your schedule, and define your extraction logic — all through an intuitive no-code interface.

03

Monitor & Scale

Watch your data flow in real time. Built-in error detection, job status monitoring, and audit trails keep you in control. Scale to hundreds of millions of records without re-platforming.

100M+
Records replicated daily by a single client
15
Patents — proprietary technology
20+
Source and destination connectors
30+
Years of enterprise data expertise

Common Use Cases

Built for How Enterprise Teams Actually Work

Whether you're syncing Salesforce to SQL Server, feeding a data warehouse, or keeping Pardot aligned with your CRM, Sesame Software handles it.

Salesforce ↔ SQL Server / PostgreSQL bidirectional sync

Bidirectional Salesforce ↔ Oracle integration

Pardot marketing data to data warehouse

One-way Salesforce to Snowflake replication

ERP as system of record for pricing, synced into Salesforce

Automated scheduled Salesforce data exports

Schema auto-alignment after Salesforce updates

Multi-system data consolidation for analytics

Before You Choose Bidirectional Sync

Questions Worth Asking Any Vendor, Including Us

Bidirectional sync solves a real problem, but it adds a failure mode one-way replication doesn't have: two systems writing to the same record. These are the questions that surface whether a vendor has actually solved it.

How are write conflicts detected and resolved?

By timestamp, by field-level ownership, or by one system always winning. Ask for the mechanism, not the marketing description.

Can sync direction be set per field, not just per object?

Some fields may need to flow only one way even on an otherwise bidirectional object.

What happens if a sync job fails partway through?

Ask whether it resumes cleanly or requires a manual reconciliation pass.

Where does the data sit while it's being synced?

In your own infrastructure, or in the vendor's. This determines who can see it in transit.

Common Questions

Frequently Asked Questions

What is Salesforce database integration?

Salesforce database integration connects Salesforce to an external database so records can move between the two systems — either one way or in both directions. Sesame Software handles the connection, schema mapping, and scheduling without custom code, so changes in Salesforce can reach your database and changes in your database can reach Salesforce.

What does bidirectional sync mean, and do I need it?

Bidirectional sync means records can be created or updated from either system and the change propagates to the other. You need it when a system other than Salesforce is also a source of truth for some of your data — an ERP that owns pricing, a legacy database that owns order history, or a system a non-Salesforce team updates directly. If Salesforce is always the source of truth and you only need a downstream copy, one-way replication is simpler and has no conflict scenarios to manage.

How are conflicting writes handled when both systems can update the same record?

This is the question that matters most for any bidirectional sync, with any vendor, including us. Ask exactly how a conflict is detected — by timestamp, by field-level priority, or by designating one system as authoritative per field — and ask to see it demonstrated against a field both systems can write to. Get the answer in writing before you rely on bidirectional sync for a field where both systems are active.

Does Sesame Software support Pardot as well as Salesforce CRM?

Yes. Sesame Software connects to both Salesforce CRM and Pardot, so marketing automation data and CRM data can be integrated with your database through the same platform rather than separate connectors.

What happens when the Salesforce schema changes?

Sesame Software auto-discovers your Salesforce schema on setup and detects changes going forward — a new custom field or object is picked up and reflected in the target schema automatically. No manual field mapping is required when your org evolves.

Does my database need a specific schema or field names to integrate with Salesforce?

No. Sesame Software does not require a specific table structure, field naming convention, or schema layout on the database side. Mapping can be handled automatically or configured manually where you need specific control.

Where does the integration run, and does my data pass through Sesame Software's servers?

The integration runs in your own environment, cloud or on-premise. Data moves directly between Salesforce and your database; Sesame Software does not store or route your data through its own servers.

How long does it take to set up Salesforce database integration?

Most customers connect their Salesforce org and target database and have a first sync running in under an hour. Ongoing configuration — schedule, sync direction, and field mapping — is done through a no-code interface.

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